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ITK Communications
We make sure your audience is In The Know with ITK Communications.
Break through the noise and elevate your brand online - manage critical moments with our specialized services designed for companies, executives and community leaders.
Let's get to work - reach out to us: ITKcommunications@outlook.com.
Branding Strategy and Social Media Management
Comprehensive branding that redefines your market presence and aligns your visual identity with your mission. We elevate your brand on social media, build trust with your audience and optimize your online presence so customers can find you through search enginges and AI.
About ITK
Senior communications and marketing leader with 20+ years of experience driving social media growth, online visibility, internal communications strategy, branding and community engagement. Known for increasing engagement, strengthening visibility, and delivering measurable ROI through integrated digital and brand strategy.
Past clients include Depuy, K12, Idaho Governor, Mayor of Meridian, Idaho, Ada County Highway District, Petsmart, Cottonwood Grille and more.
Career Experience
Social Media Strategy, HCA Healthcare | 2026
- Drive enterprise social media strategy for HCA Healthcare (Fortune 500, #57), overseeing brand growth and engagement across a multi-channel audience of nearly 1M followers - and expanding.
- Partner with senior stakeholders across corporate communications, marketing and executive leadership to identify and elevate high-impact storytelling opportunities.
- Develop and execute compelling, brand-aligned content - including posts, campaigns, and video scripts - that translates complex healthcare topics into engaging, accessible narratives.
- Own end-to-end content lifecycle: Editorial planning, content creation, publishing and real-time optimization aligned to enterprise priorities and brand voice.
- Execute platform strategy and daily operations across LinkedIn, Facebook, Instagram, and X, ensuring consistency and performance at scale.
- Conceptualize and scale organic social campaigns supporting enterprise reputation strategy, PR initiatives and key healthcare observances; develop toolkits for enterprise-wide adoption.
- Align cross-functionally with PR, marketing, HR and internal communications to ensure cohesive messaging across digital and traditional channels.
- Analyze and report on performance using enterprise KPIs and industry benchmarks; translate insights into strategic recommendations that drive growth and engagement.
- Support real-time social monitoring and response during crisis communications and disaster events, applying sound judgment and brand governance.
Director of Communications and Community Engagement, West Valley Medical Center (HCA Healthcare) | 2019–2026
- Led enterprise communications strategy with division-high 70% internal open rates.
- Built and optimized digital communication platforms (SharePoint, Staffbase, Salesforce CRM) to strengthen leadership visibility and organizational alignment.
- Managed multi-platform social media strategy; more than doubled followers across channels and led division in organic reach and content volume.
- Launched on-demand seminar strategy delivering 200x ROI based on patient appointment conversions.
- Increased hospital reputation scores by 35% and improve Net Promoter Score by 20+ points in one year.
- Directed media relations and crisis communications, increasing earned media coverage by 500%.
- Led division community engagement metrics and strategy, achieving nearly 50% colleague participation in giving programs and increasing volunteer engagement by 20%.
- Implemented Lean initiative generating $200K in annual savings.
- Served as executive communications lead for CEO and senior leadership team.
Owner / Principal, ITK Communications | 2009–Present
- Advise healthcare, government (including the governor of Idaho and the mayor of Meridian, Idaho), and enterprise clients (including Petsmart, DePuy, K12) on executive communications, branding, and media training.
- Manage corporate social media strategies driving immediate increases in online engagement, brand visibility, and measurable sales impact.
- Design internal communications frameworks that improve engagement, leadership visibility, and change adoption.
- Develop and deliver leadership and branding programs, including the “Do More With Less” seminar series.
Communications Manager, City of Meridian | 2014–2019
- Directed internal and external communications for one of Idaho’s fastest-growing cities (90K–125K residents).
- Increased resident engagement by 20% through targeted digital messaging and marketing strategies.
- Led citywide brand strategy and website redesign, increasing traffic by 35%.
- Managed high-engagement social media platforms and secure 1.5M+ media impressions.
- Developed crisis communications frameworks still in use today.
Project Manager, Unity Corporation | 2010–2014
- Managed cross-functional marketing, communications, and technology initiatives for healthcare and enterprise clients nation-wide.
- Led product launches, budgets, timelines, and multi-team implementation strategies.
Communications Director, Otter for Idaho (Gubernatorial Campaign) | 2014
- Directed statewide communications reaching 1M+ residents.
- Led PR, marketing strategy, and subscriber communications (25,000+ newsletter audience).
- Launched high-engagement social series doubling YouTube following.
Anchor / Reporter / Producer, KTVB News & KTVQ News | 2003–2009
- Anchored and produced top-rated newscasts.
- Delivered community-focused reporting and lead newsroom production teams.
Let’s talk strategy.
Elevate your reach. Email or call us today!
(208) 866-6001
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